DO Create Video Testimonials from Great Testimonials Emphasize the importance of customer feedback and offer a sense of appreciation for their taking the time to do so.
After each checkout transaction, project completion or service call ask your customer to leave a review of your business. No matter what industry you’re in, the most effective form of gathering reviews is by simply asking for them. Service providing businesses can make magnets for their vehicles or leave small cards/ flyers behind to encourage a review after the service call. Many retailers have stickers on the checkout registers, clings on the window or even cardboard signage to encourage reviews. Having imagery to back up your strategy is great because it lets everyone know to leave a review and that you encourage it. This has also proven useful to make sure the reviews left are packed with SEO friendly keywords! DO Signage in Store or On a Service Vehicle
WORD BUILD REVIEWS PRO
Pro Tip - Encourage people to “share their experience” or “tell us what you think” as opposed to asking people to just rate us or review us. You’ll need an email database for this strategy so make sure you’re asking for that info too! Make it specific to your business and make it easy to leave a review by limiting the options to Google, Yelp and Facebook. These Do’s and Don’ts should help guide you to create a consistent, “kosher”, and long term online review strategy.Ĭreate a unique template you can send to your customer database every 6 months or so. Gathering online reviews is one of those things that’s always easier said than done. The whole team should be invested and incentivized to do a good job and earn a good review from each and every customer. The most successful online review strategies make a point to incorporate gathering the reviews as a mandatory business operation. You’ll need to create a strategy to ask for reviews so you can be collecting them on a consistent basis. Once you hammer down a definitive strategy for Google, Yelp, and Facebook you can emulate the strategy and focus on all those niche review websites. There are a ton of websites that let you leave online reviews, some are industry specific but many allow for multiple business industries.
Please note, Ecommerce/product reviews are a whole 'nother beast, these tips are best for SMB’s who have a storefront or cover a service area! Nearly everyone in America has a login to at least one of these sites, making them powerful but underutilized tools for your small business. I don’t think that’s surprising to anyone, these are well known websites, some of the top trafficked across the web. There are 3 major players right now - Yelp, Facebook, and Google. To gather more online reviews but unsure how? Most of America’s small businesses are in the same situation.
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