Twitch has been supported by significant investments of venture capital, with US$15 million in 2012 (on top of US$7 million originally raised for ), and US$20 million in 2013. The company was headquartered in San Francisco's Financial District. Twitch had about 80 employees in June 2013, which increased to 100 by December 2013.
Since then, Twitch has attracted more than 35 million unique visitors a month. It launched officially in public beta on June 6, 2011. In June 2011,:40 the company decided to spin off the gaming content as, inspired by the term twitch gameplay. The gaming category grew especially fast, and became the most popular content on the site. When was launched in 2007 by Justin Kan and Emmett Shear, the site was divided into several content categories. As of May 2018, it had 2.2 million broadcasters monthly and 15 million daily active users, with around a million average concurrent users. As of Q3 2017, Twitch remained the leading live streaming video service for video games in the US, and had an advantage over YouTube Gaming. Twitch later acquired Curse, an operator of online video gaming communities and introduced means to purchase games through links on streams along with a program allowing streamers to receive commissions on the sales of games that they play.īy 2015, Twitch had more than 1.5 million broadcasters and 100 million viewers per month. That month, the service was acquired by Amazon for US$970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime. At the same time, 's parent company was re-branded as Twitch Interactive to represent the shift in focus – was shut down in August 2014.
In October 2013, the website had 45 million unique viewers,:38 and by February 2014, it was considered the fourth largest source of peak Internet traffic in the United States. The popularity of Twitch eclipsed that of its general-interest counterpart. Content on the site can be viewed either live or via video on demand. Introduced in June 2011 as a spin-off of the general-interest streaming platform,, the site primarily focuses on video game live streaming, including broadcasts of eSports competitions, in addition to creative content, "in real life" streams, and more recently, music broadcasts. Twitch is a live streaming video platform owned by Twitch Interactive, a subsidiary of Amazon.
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