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#La signification des couleurs how to#

Red is more than the color of primal passion, though. Think of alarms, stop signs, rising temperatures and rising tensions. It’s easy to see why-blood is red and when our hearts are pounding and our emotions are soaring sky high, that red hue is often visible through our skin. Red is a warm color associated with passion, love, anger and heightened emotions.

#La signification des couleurs how to#

Knowing what colors mean and how to use them will take your design to the next level. How they’re paired with other design elements like fonts and shapesįor more on the meaning of colors in logo design, take a look at the video below.To get color combinations right, learn more about the fundamentals of color theory.Īll this is to say: color meanings don’t exist in a vacuum there are lots of factors that impact how we perceive them. Think about how light blue and white together can make a design look “chilly” and a brown and pink combination can evoke thoughts of candies and other sweet treats. In contrast, many other cultures designate white or black as mourning colors.Ĭolor combinations can have different meanings too. It’s associated with bloodshed and sacrifice and thus, mourning for those who lost and sacrificed their lives. One example of this is South Africa’s association of the color red with mourning. Some color meanings that initially seem purely cultural can be traced to historical innovations or associations.

And sometimes color meanings can change over time, like how green’s association changed from the color of poison to the color of freshness and vitality (an association you’ll see today in many eco-conscious and plant-inspired brands).īeyond that, other color meanings appear to have developed purely culturally, like how the color orange is associated with happiness and prosperity in Japan and China. Others developed later from modern environments people found themselves contending with, like the color green’s association with poison and death for 18th century Europeans (due to the era’s green dye containing arsenic). Some are primal, like the color green’s association with growth and fresh vegetation.

Gold, silver and metallic color meaningĬolor meanings come from a variety of places.

As an entrepreneur or a designer yourself, understanding the science and art of color meanings can help you create more effective, memorable designs. It’s no coincidence that so many fast food logos are red and so many sustainable brands use green in their designs-red can induce hunger and green, the color of healthy plant life, reminds us of the environment. Skilled designers tap into the emotions colors make us feel when they choose the colors for their work. You don’t just see these colors…you feel them. The innovative aesthetic attitude that they developed in both theory and practice rested on a philosophical foundation that was deeply rooted in occult and esoteric ideologies and their quest for new directions and forms of expression in art was paralleled by an intensive religious searching.Everywhere you go, you see colors: white clouds in the sky, green vegetation inching up gray stone structures and red brick buildings, grounding brown soil beneath your feet. But they were not merely looking for new kinds of subject matter in order to ‘shock the bourgeoisie’. Instead of copying a tangible reality as it appeared to their eyes, they turned inward, towards the world of dreams, fantasies and nightmares, visions and hallucinations, ancient myths and fairy tales. The artists of this new movement were no longer satisfied with the old ‘window on the world’ paradigm. The aim is to demonstrate that central Symbolist principles, such as inwardness, intuition, and dematerialisation are linked with popular esoteric beliefs, and that the late nineteenth-century aesthetic theorisations of these issues have had significant effects on later artistic developments. This article looks into the background of this phenomenon, locating a point of culmination in the new Symbolist direction of art that emerged towards the end of the nineteenth century. One central issue which has gradually surfaced into broader consciousness, is the impact of occult and esoteric ideas on artistic theories and practices since the late nineteenth century.

It has become apparent that the value judgements that have guided modernist historiography can no longer be taken for granted, and there has been an ever-increasing demand for more diverse perspectives. Within the past couple of decades, art-historical scholarship has developed a more acute awareness of the need to reassess and re-evaluate its dominant narratives.